Most people read online by scanning the page for individual words or phrases, headings and other visual cues. Studies have shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ.
Is your Blog Scannable? It’s a pretty simple thing to test. Ask a friend who is not familiar with your site to take a quick look at a few of your recent posts. Give them 15 to 30 seconds on each post, at the end of which you ask them what the post was about. You’ll quickly get a sense of how they’ve interacted with your blog.
Techniques to Make your Blog Scannable
Good bloggers keep this in mind as they write and will employ a variety of techniques to make their posts easier to read. (More)
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